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How Lenders Plan to Find and Retain Customers (And How That Might Change)
Tuesday, February 4, 2020
Almost 200
senior mortgage lenders told Fannie Mae about their plans to both acquire and
keep customers through the company's Fourth Quarter Mortgage Lender Sentiment
Survey. Mortgage lenders cited a number of channels and strategies and ranked
them by their effectiveness.
When
questioned about channels, the most frequent response, cited by 67 percent of respondents,
was their loan officers and their personal networks. Thirty-nine percent
identified this as the most important channel. Partnering with real estate
agents was second, mentioned by 56 percent of respondents, and third was the
use of proprietary channels such as a website, direct mail/email, and social
media accounts.
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